Wholesale & Trade
Bring Love Muscle to Your Customers
One of NZ's fastest-growing functional beverage brands.
Apply on Upstock →Who it's for
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Health Food & Supplement Stores
Fast-moving functional beverages that bring a premium feel to your chiller space. Customers find it, love it, and come back for it.
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Gyms & Fitness Centres
Stock the fridge. Your members will find it before they find the exit.
15g protein or 40% RDI magnesium. Both zero sugar, actually refreshing. The post-training drink your members will thank you for.
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Supermarkets
Already in New World, PAK'nSAVE, Fresh Choice and Four Square. Ranged, reordered, and growing.
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Cafes & Juice Bars
The grab-and-go protein hit your health-conscious customers are already asking for
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Sports Clubs & Run Groups
The recovery drink that actually tastes good post-training.
Why stock us
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Fast-growing brand
One of NZ's fastest-growing functional beverages with a loyal customer base and strong social following.
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Award-winning product
5x Gold at the NZ Artisan Awards 2025. Customers trust it and come back for it.
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Strong repeat purchase
The subscription model drives loyalty. Customers who discover Love Muscle in-store often become online subscribers.
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NZ made & owned
Manufactured in NZ. A genuine local brand your customers can feel good about.
Ready to Stock?
Let's get Love Muscle in your store
Apply through Upstock. Quick setup, no fuss. Join gyms and supermarkets stocking us nationwide. Got a question first? Email us at hello@lovemuscle.co.nz
Apply on Upstock →