NZ's #1 Sparkling Protein Water RTD

Protein that actually refreshes you.

15g of premium β-Lactoglobulin-rich WPI in a crisp, sparkling drink. Zero sugar. Zero chalk. Zero compromise. Finally, protein that fits your life.

★ ★ ★ ★ ★ 44,000+ happy customers

Over 130,000 cans served

5x Gold Award
In New World & Pak'nSave
 NZ-owned brand
100% recyclable can
BLG-enriched WPI
Love Muscle Sparkling Protein can with pineapple flavor on a white background

The Problem

Why most protein drinks fail you.

You want protein. You don't want a science experiment in a bottle. Most options on the shelf make you choose between taste and nutrition. We said no to that.

🥛

Protein Shakes

Thick, milky texture. 200+ calories. Need to be mixed. Inconvenient. Bloating is real.

🧴

RTD Protein Drinks

Chalky aftertaste. 20g+ of sugar. Pasty mouthfeel. Not refreshing.

💊

Collagen Waters

Collagen is an incomplete protein - missing key amino acids your muscles actually need. Glorified marketing.

Love Muscle

Sparkling. Light. 15g BLG-enriched WPI. Tastes like a drink you'd choose anyway. Zero sugar. ~62 cal. Done.

Learn more about what we've made →

Head to Head

Love Muscle vs The Rest

We benchmarked ourselves against every type of protein drink on the market. Here's where we land — no spin.

Feature Love Muscle RTD Shakes Collagen Waters Powder Mixes
Complete protein (all EAAs) ~
BLG-enriched WPI (high leucine) ~
Zero sugar ~~
Under 100 calories ~
Ready to drink (no mixing)
Light, non-milky texture
Sparkling / refreshing
NZ-made / NZ brand ~
Award-winning taste
Yes No Varies

Transparency

Nothing to hide.

Toggle between products. Every number is per 330ml can.

Protein (BLG-WPI)
15g
Calories
~62
Sugar
0g
Fat
0g
Carbohydrates
0–0.1g

Why BLG-enriched WPI over standard Whey Concentrate?

β-Lactoglobulin is the highest-value fraction in whey — richest in leucine and fastest to absorb. Standard concentrate is only ~70–80% protein and retains more fat and lactose. Our BLG-enriched isolate is filtered to ~90%+ protein purity, giving you more of what works and less of what doesn't.

Magnesium (% RDI)
40%
Calories
~10
Sugar
0g
Fat
0g
Sodium
1g

Why magnesium in a drink?

Studies show up to 50% of NZers don't hit daily magnesium targets. Tablets are easy to forget. Nesium replaces a drink you were already going to have — making magnesium supplementation frictionless. The absorption rate of magnesium in aqueous form is also comparable to tablet forms.

We didn't guess. We formulated.

Read the Science

We Give a Damn

Good for you. Good for the planet.

Every can is built with sustainability in mind — from the ingredients to the packaging.

♻️

Infinitely recyclable

Aluminium cans are the most recycled beverage container on Earth — and can be recycled endlessly without quality loss.

🌱

Whey by-product

WPI is a dairy by-product — giving a high-value ingredient a second life rather than sending it to waste.

❄️

Low food waste

Long shelf life with minimal refrigeration reduces food waste right across the supply chain.


Recognition

🥇

5x Gold

NZ Artisan Awards 2025 — highest tier across categories

🏅

Beverage Award

NZ Food Awards 2024 — Beverage Category Winner

🔬

Tech Innovation

NZ Food Awards 2024 — Technical Innovation Award

Mixed 12 Pack — Build Your Own
Mixed 12-Pack Choose your flavours · BLG-enriched WPI
$78.00or $66.30 on subscription

Protein that actually tastes good

Your next protein is cold somewhere.

All flavours. BLG-enriched WPI. Free shipping on orders over $120.
Subscribe and save up to 15%

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