Love Muscle was born from frustration.
Our founder - a mother, bodybuilder, and someone who actually reads labels - was done with RTD protein drinks that were high in calories, loaded with carbs, and tasted like a chore.
The gap was obvious. Overseas markets had clean, great-tasting options. Here in Aotearoa? Nothing.
After countless months of R&D, we created NZ's first sparkling clear whey protein. Light, refreshing, and finally something worth drinking.
Turns out we weren't the only ones who thought so. Multiple Gold at the NZ Artisan Awards 2025 and the NZ Food Awards Beverage and Technical Innovation Award! We'll take that.